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How to win the market for door and window hardware accessories

2021-04-17 05:09:05
Times

In recent years, due to the rapid development of the wood door industry, door and window hardware directly promotes the development of the wood door hardware industry, making the accessories industry has made many remarkable achievements. In the whole market, medium and high-end hardware accessories account for 10-15% of the total market, about 5% of which come from imported brands. The rest are basically wooden door hardware accessories produced by domestic well-known enterprises. Although domestic hardware accessories enterprises mainly produce low-end wood door hardware, they will be close to the middle and high-end market in the future.


门窗五金配件厂家


With the aggravation of market competition at home and abroad, many wooden door hardware parts enterprises begin to upgrade their industries. However, under the influence of the old production concept, small and medium-sized wooden door hardware parts enterprises are still pursuing the production quantity, and the product quality is difficult to guarantee. Taking the wooden door lock as an example, the chaotic situation that the key can open multiple doors often occurs, and the intellectual property rights and brands are not paid attention to. It is undeniable that the brand production mode once made Chinese enterprises complete the initial capital accumulation in a short period of time, but after the accumulation to a certain extent, this mode of production becomes a constraint and an obstacle for enterprises to move forward to a higher level.

The future market of wooden door hardware parts is close to the middle and high end. Large enterprises make great efforts in product innovation, ignoring the product quality as a market explorer and brand life. The inspection is not strict, and unqualified products are mixed into the consumer market, which seriously damages the rights and interests of customers.

In fact, after a period of development and accumulation, many wooden door hardware parts manufacturing enterprises in China have high manufacturing capacity and productivity. Their products are no longer low quality and low price, quality has won the recognition of many buyers and the market. At present, some domestic hardware enterprises have gradually developed from processing enterprises to high value-added enterprises with independent innovation. They are oriented towards internationalization, specialization, technicalization and marketization, mainly export trade. Suppliers of wooden door hardware accessories should also pay more attention to brand building and technological innovation, and go out of the new world under the background of expanding domestic demand.

Only high quality hardware products of doors and windows can win the market and establish a good brand image. As the saying goes, it's easy to start a business, but hard to keep it. If the quality of door and window hardware accessories can not be improved, it is not only difficult to expand the market, but also not conducive to brand building. Even these stable markets, which have been won through a lot of difficulties, will gradually be lost.

Due to its local advantages, Chinese door and window hardware manufacturers have a clear understanding of product production, and jointly explore the market through international strategy and high-quality service. It is reported that in 2015, China's door and window hardware accessories accounted for about 30% of the world market demand.


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